Market Ralph is an independent marketing consultancy focused on performance and growth marketing.
Founded by Rafael Echavarria, a digital marketer with more than 16 years of experience, Market Ralph brings together hands-on expertise across paid media, SEO, analytics, demand generation, conversion and marketing strategy.
Much of that experience was built in businesses with long, considered, sales-led buying cycles — including staffing, professional services, and enterprise and industrial technology. In these environments, months can pass between a first enquiry and a signed contract, with a sales team involved throughout. That is often where reported marketing conversions and real business revenue begin to tell very different stories.
The approach is simple: understand what is actually happening, identify what is holding performance back, and focus on the changes most likely to make a difference.
No unnecessary complexity. No templated audits. No pressure to turn every project into a long-term engagement.
For companies that want a practical outside perspective on their marketing, Market Ralph is built to help.
Start with a free teardown — one landing page, three findings, forty-eight hours.
Give companies with long, sales-led buying cycles a clear and honest view of what their marketing is actually doing — and what to change first.
A market where any company can get an independent answer about its marketing before spending more on it, rather than after.
Market Ralph is a one-person practice run by Rafael Echavarria, who has worked in digital marketing for over 16 years, most of it in performance and growth. His experience spans staffing at Adecco and Gi Group, professional services at EY, and enterprise and industrial technology at Y Soft and Hexagon MI — and at The Adecco Group he built the global performance marketing function from the ground up.
He has managed six-figure annual media budgets and been accountable for pipeline targets rather than lead counts, as the operator rather than the account manager. Every engagement is delivered by him. There is no team to hand you off to.
The friendly character alongside this page is Market Ralph — the practical, no-noise persona behind the diagnostics and content on this site.
