Fixed-price audits and campaign work for B2B companies with long, sales-led buying cycles. Every price is on this page. Every engagement is delivered by me, not handed to a junior.
You are starting from zero, or restarting after something that did not work, and you want it built right the first time instead of fixed later.
Traffic is arriving. Qualified opportunities are not. Something between the click and the sale is broken, and it is usually not the channel.
It could be the audience, the landing page, the tracking, the offer or the budget split. Guessing is expensive. A diagnosis costs less than another quarter of wasted spend.
Any of these, and the first question is the same: where is the money actually going?
Not ready for the audit? Send me one landing page and I will send back a two-page PDF naming the three things most likely to be costing you conversions — where each one is, how to fix it, and what it is costing you.
No call, no video, no calendar link. If you take the three findings and never speak to me again, that is a perfectly good outcome.
Built for B2B businesses where a conversion is not the same thing as revenue. I write the recommendations and set the direction; your team, your developer or your agency does the execution. Start with the audit — most people stop there, and that is a perfectly good outcome.
Every engagement is delivered personally by Rafael Echavarria — over 16 years in performance and growth marketing, most recently building the global performance marketing function at The Adecco Group.
I do not stop at the ad account. I follow the journey from spend to qualified pipeline.
Best for: B2B companies already running paid media who are not sure where performance is breaking down.
Senior oversight without changing your agency or your team.
Best for: Teams or founders who already have someone executing marketing but need independent senior oversight.
Senior marketing leadership without hiring a senior marketer.
Best for: B2B companies that need senior marketing leadership but are not ready to hire a full-time CMO.
Google Ads, LinkedIn, Meta, SEO, analytics and B2B demand generation — as an operator, not a reseller.
The person who scopes your project is the person who does it. There is no team to hand you off to, and no junior learning on your budget.
You can see what everything costs before you talk to me. Almost nobody in this industry does that, and it is worth asking why.
Percentage pricing pays your agency to spend more of your money.
Every deliverable is yours whether the engagement continues or not. If your team can execute the plan without me, that is a success, not a lost sale.
Some clients would rather not be on calls. Every service on this page can be delivered entirely in writing.
The B2B Paid Media Leak Audit is €950, fixed before work starts, delivered in 10 working days. Ongoing support afterwards is €600/month, rolling and optional. Fractional CMO work is €3,900/month for roughly four days a month, with a three month minimum.
Free agency audits exist to sell a retainer, so they are built to find just enough problems to justify one. Mine is independent and written so your own team can act on it without me. If the honest answer is that your campaigns are fine and your offer is the problem, that is what you will hear.
No. I write the recommendations and set direction; your team, your developer, your agency or your CRM person executes them. The audit is written specifically so they can, with a technical section addressed to whoever does the work. That holds for fractional work too — I make the calls and hold suppliers to them, rather than building things myself.
Roughly four days a month owning the marketing plan, directing whoever executes it, and being accountable in the leadership conversations where marketing decisions get made. It covers paid media, SEO, content and demand generation, plus offline where that still matters in your market. Three month minimum, because less than that is not long enough to change anything.
Read-only access to the relevant accounts — GA4, Search Console, and the ad platform — plus whatever CRM export you can produce. Everything else can be handled in writing.
Realistically €3,000/month per channel. Below roughly €1,000–2,000/month per campaign there is not enough data to optimise on, and you end up paying someone to guess. I will tell you if your budget is too low rather than take the work.
No. Anyone who guarantees a number before seeing your data is selling, not consulting. What I will commit to is that if the audit turns up nothing you can act on, you do not pay for it.
Tell me what you are trying to fix and I will tell you which service fits, what it costs, and when you would have it. If none of them fit, I will say so.
Over 16 years in digital marketing, most of it in performance and growth — paid media, SEO, analytics and B2B demand generation. Based in Prague, working with clients across Europe and the US.
Prefer email? hello@marketralph.com · +420 727 919 251